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Tips on sending us your files

Fonts are essential for correct output, and it is the customer's obligation to supply the fonts. Although we may be able to substitute fonts in some cases, we do not have substitutes for all fonts.

Fonts can also be converted to paths/outlines, depending on the application used to create the file. If you can convert your fonts to paths/outlines then you would not have to send us your fonts. But, keep in mind if you do that we will not be able to make any changes to your file for you.

If any linked images (usually eps, jpegs and tiff formats) are used in your document, it is essential that you provide those graphic files with your document (even if the images are embedded). The names must remain the same as they are on your system, and be sure to include any fonts that are used in an eps or convert the fonts to paths/outlines.

RESOLUTION: Raster images (tiffs, jpegs and bitmaps) must be at least 300 dpi. Also, they shouldn't be enlarged over 150% or they will start to lose too much resolution. Web graphics are usually 72 dpi, so be careful about pulling images off the internet.
COLOR: Check the color modes of your images. Raster images should either be CMYK, grayscale or duotone. Vector images (eps files created in a drawing program, not a photo imaging program) should be CMYK, grayscale or the correct PMS color/spot color.

If an image is supposed to go to the edge of the page, make sure that you make the image extend over the edge of the page into the bleed area at least an 1/8". When the printed piece is trimmed out a small amount of shifting may occur so having the image bleed makes sure that there will be no white space. For example, if you are designing a 5 inch by 7 inch postcard that will have a background image that bleeds off the edges, make sure to use a graphic that is at least 5.25" by 7.25" in size.

Computers are extremely literal. If your document utilizes, for example, Pantone 100 CVC and Pantone 100 CVU, these will appear as two different color separations. To appear on one separation a color must be named exactly the same each time it is used. Whenever possible, print separations from your printer. This will normally reveal extraneous colors or improperly separating elements.

Following these tips often helps to reduce potential problems, accelerates job delivery and avoids additional fees associated with pre-press problems. However, don't worry if you don't do all these steps or don't understand how to do them. We can work with any file you provide. Just submit whatever you have: we will pick up the phone and call you if we have questions.

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